TLDR
  • Stop failures fast: flush queues, restart workers, replay a single event; if replay isn’t safe, dead-letter and log.
  • Make triggers reliable: idempotent events, safe retries, durable timers, and transparent API data.
  • Quick wins you can deploy now: map triggers, wire Azure Functions + Event Grid, relink CRM-mail via APIs, queue sends and verify SPF/DKIM/DMARC, validate addresses for postcards.
  • Set expectations and measure progress: define SLAs, monitor time-to-follow-up and failed events, publish weekly dashboards.
  • Outcome you care about: higher reliability (about 85%), faster follow-ups, fewer duplicate sends, with a clear rollback path if something goes wrong.

Triage: stop the immediate failures

A quick, safe stop fixes most broken automations. The team looks for stuck triggers, clears queues, and brings workers back online. Simple actions make follow-ups run again fast.

A close-up of a technician reviewing a tablet displaying a workflow dashboard and queues, illustrating real-time automation and follow-up orchestration..  Lens: Jose Ricardo Barraza Morachis
A close-up of a technician reviewing a tablet displaying a workflow dashboard and queues, illustrating real-time automation and follow-up orchestration.. Lens: Jose Ricardo Barraza Morachis
Trigger stuck
Flush the event queue, restart the worker process, then replay the event. If a replay is not safe, move the event to a dead-letter and log details for replay.
Queue backlog
Scale up workers or enable a short-term parallel consumer. If spikes are common, add a throttle with exponential backoff.
Worker crash
Inspect logs for OOM or dependency errors. Restart, roll back to the last known-good deployment, and mark the incident in the runbook.
40% triage complete

Tactics that make triggers reliable

They use clear event rules and safe retries. Idempotent events stop duplicate mail sends. Durable timers keep follow-ups on schedule. APIs keep CRM data transparent.

How to force a stuck trigger now: flush the queue, restart the worker, and replay a single event

More technical notes (for the person who wants code-level steps)

Use Azure Functions with Event Grid to normalize events. Prefer typed payloads and an idempotency key in the event header. For long workflows, use Durable Functions (or a durable task pattern) to maintain state and set timers. In Python, check for retries with a central idempotency table (Redis or Cosmos DB) and use a conditional insert to prevent duplicates.

For CRM relinks: call the REST API with a service account token. For Salesforce or HubSpot, use the platform SDK or a thin REST wrapper. If an API call fails, capture the 4xx/5xx body and move the event to a retry queue; implement exponential backoff with jitter.

Reliability estimate: 85%
Idempotent event
A single event carries a unique key so the receiver can detect and ignore repeats.
Durable timer
A persisted timer that triggers follow-ups even after a crash or restart.
Dead-letter
A safe place to store events that need manual review before replay.

Step-by-step recovery and CRM-mail relink

  1. Map triggers.

    List every trigger: service complete, maintenance due, billing, reminder. Note the source system (ServiceTitan, Jobber, internal DB) and event schema for each.

  2. Wire Azure Functions + Event Grid.

    Normalize each source into a single event shape. Use a small adapter per source that emits the standard event. Add idempotency keys and minimal context (job id, customer id, event time).

  3. Relink CRM-mail via APIs.

    Use service credentials for HubSpot or Salesforce. Queue mail events instead of sending instantly, validate SPF/DKIM/DMARC and check auth before unpausing sends. For postcard sends (PostcardMania) push a validated send file or API payload with address verification first.

  4. Set SLAs and alerting.

    Define time-to-follow-up goals (example: service complete → contact within 30 minutes). Add alerts for missed SLAs and a weekly digest for the ops lead.

  5. Monitor dashboards and iterate.

    Track open rates, time-to-follow-up, and failed events. Publish a weekly dashboard to show trends and actions taken.

Common causes and fixes for CRM-mail relink
Cause Fix
Auth (service account missing or expired) Rotate keys, update service account, confirm scopes. Reissue tokens and test with a dry-run.
Mail auth failures Fix SPF/DKIM/DMARC records, verify sending domain, then re-enable the send queue.
API rate limits Batch calls, add exponential backoff, and implement retry windows. Use a small cache to reduce duplicate lookups.
Bad addresses or postcard formatting Run address validation, normalize address fields, and use a send preview step before submission (for PostcardMania or printer API).
Considerations: test with a staging account, log full request/responses for failed calls, and keep a small manual replay path. Keywords: SPF, DKIM, DMARC, rate limits, address validation, retry, queue, PostcardMania, HubSpot, Salesforce.
Tools and tech referenced: Python, Azure Functions, Event Grid, Durable Functions, HubSpot, Salesforce, PostcardMania.
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