What are standard streams and why are they important?

Standard streams are unified data pipelines that map contacts loans and service events to a canonical schema. They ensure consistent field names and types across systems create a single audit trail and prevent duplicate triggers so campaigns run accurately.

How do dedupe and merge rules prevent duplicate mail sends?

Dedupe runs pre-join using a source hash and prevents duplicate triggers by linking duplicates to the audit log. Merge rules use source priority field-level rules and timestamp tie-breakers to select the authoritative record blocking repeated sends for the same campaign hash or address.

How does the audit log support reliable automation and campaign timing?

Every event is written to an immutable audit log with a stable identifier. Automation checks the audit trail before enqueueing sends so only verified state changes trigger mail improving timing and traceability.

What streams and triggers are defined and who owns them?

Defined streams include field-to-closing (Ops) postcard-send (Marketing) crm-sync (Integrations) and service-events (Field Ops). Each stream maps to canonical fields and an audit-log path used for dedupe and downstream integrations.

How do predictive triggers and the confidence meter work?

Predictive triggers analyze past behavior to suggest optimal send windows and reactivation opportunities. The confidence meter reflects audit-trail reliability and helps decide whether to enqueue a direct-mail job.

What KPIs should teams track to measure impact?

Track blocked duplicate sends per month days to standardize schema campaign accuracy via audit-trail confidence and ROI lift from predictive mail triggers to measure reductions in wasted sends and improvements in campaign performance.

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Field-to-Closing Terminology Set — Standardized Streams, Audit-Trail Visibility & Duplicate-Trigger Elimination

Posted on March 22, 2021 in api gateway | Topics Contained

Standard streams unify contacts, loans, and service events with audit trails and duplicate-triggers elimination. Faster, measurable campaigns—no flaky integrations.

Browse Articles in the category of "api gateway"

Field-to-Closing Terminology Set — Standardized Streams, Audit-Trail Visibility & Duplicate-Trigger Elimination

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