What outcomes should I expect from connecting open-data feeds to a CRM and automated direct mail?

Faster lead-to-mail times, lower cost per contact, and measurable ROI. A reasonable test target is 24–72 hours from verified lead to printed postcard for small cohorts when address verification and consent are in place.

How do you ingest and normalize public parcel and permit feeds?

Pull municipal parcel CSV/GeoJSON and permit exports into a staging area, run Python ETL to parse, dedupe and normalize address fields, then push a canonical lead record to the CRM. Use AWS Lambda for event jobs and Google Sheets for quick checks; Make or Zapier can automate notifications and pushes.

How do you verify addresses, ownership and consent before sending mail?

Use the USPS Address API for address standardization and deliverability checks, match parcel owner data from municipal feeds to the lead record, store consent and opt-out flags in the CRM, and refuse mail when required. Log each step with timestamps for an audit trail.

How should I track outcomes and calculate cost per contact and ROI?

Use campaign IDs and simple UTM-like tags to trace revenue back to mail cohorts, log every touch in the CRM, and reconcile campaign sends with accounting (QuickBooks). Monitor lead-to-mail time, cost per contact, conversion rate and ROAS via dashboards in HubSpot or Google Sheets.

How do you map data sources to automation and reporting without vendor lock-in?

Create a one-to-one map from each data source to an automation step and a report line (for example: parcel feed -> ETL -> CRM lead -> address verify -> consent check -> print trigger). Publish CSV exports of sends and use open formats and standards as fallbacks to avoid forced platform dependencies.

What are recommended next steps to test and scale this process?

Start with one open-data feed and one CRM pipeline, configure consented mailing triggers and address verification, run a test of 100–500 postcards, measure cost and response, then deploy dashboards and reconcile campaign IDs with accounting before scaling.

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