How do I start the four-feed setup for showings and open houses?

Centralize CRM, calendar, MLS/listing, and door-sensor or keypad feeds into one ingestion point using APIs or webhooks. Start with one property and one agent, normalize events, append context, and write to a central ledger. Use Google Sheets or a lightweight database as a staging buffer for initial validation.

Which tools are recommended for quick deployment and integrations?

Use Make or Zapier for rapid prototypes. For more control use small Python services or AWS Lambda for normalization and hashing. Use HubSpot for notifications, PostcardMania for direct mail triggers, and Google Sheets for fast audit views.

What is a parity check and how does webhook dedupe work?

A parity check verifies that an event matches a calendar time and listing ID before actions fire. Webhook dedupe rejects duplicate events using a short term cache keyed on the event ID to avoid repeated processing.

How do I make the system tamper-proof and auditable?

Persist each event with an audit trail by storing a SHA-256 hash of the payload when written. Keep signatures separate from the display layer, log every step, and store action IDs alongside event hashes for traceability.

What KPIs should I track to measure impact?

Track manual entry time reduction, guests per showing, turnout per open house, and marketing ROI tied to event hashes. Use dashboards to report real-time guests and conversion metrics.

What best practices ensure data quality, privacy, and ownership?

Record gap reasons and retries, keep a gap table for manual review, require explicit consent with timestamps where needed, restrict write access to ingestion services, and allow read-only access for dashboards.

How quickly can I validate a live system?

You can validate a live system in under 48 hours by deploying one integration and one agent, monitoring the event flow, and confirming normalization, parity checks, and audit writes.

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