How do I integrate my CRM with a direct mail printer?

Map CRM fields to postcard fields, validate addresses, then trigger sends from the CRM. Use a printer API when available or Make/Zapier to move data and log 'mail sent' back into the CRM.

What is the recommended 30-day implementation plan?

Week 1 map fields, Week 2 validate addresses, Week 3 link the API or integration platform, Week 4 run a small test send and review results.

How should I prepare and validate contact data?

Export a clean sample with consistent column names, run address validation against USPS or an address validation API, create a test template and a proofing batch of about 20 records.

How do automated drops and predictive scoring work?

Define rules such as stage or loan amount, use webhooks or an integration platform to send qualifying leads to the printer API, and apply a weighted score of recent visits engagement and value to prioritize drops.

What response rate can I expect from postcards?

For a warmed, targeted list with rapid follow-up, expect around a 12% response rate as a baseline; adjust expectations for list quality and creative.

How do I measure ROI and track mail events?

Bring mail events into Power BI, join the mail log to CRM contact IDs, and track cost, responses and closed deals in a single dashboard to compute cost per closed deal and compare creatives and lists.

Which KPIs should we track first and how often?

Track response rate, conversion rate to application, cost per lead, API uptime and mail drops scheduled every 30 days. Start small, send one creative to one list, measure, then scale.

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Unify CRM and Direct Mail in 30 days: map fields, validate addresses, automate drops, link APIs, and measure ROI in Power BI with KPIs you can trust. Start now.

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